Privacy policy

Last Updated: 06 April 2026

This Privacy Policy describes how BRAVEN LONDON (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from bravenlondon.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you.

Information We Collect Directly from You:

  • Contact details: including your name, address, phone number, and email address.
  • Order information: including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information: including your username, password, and security questions.
  • Customer support information: including the information you choose to include in communications with us.
  • Information We Collect via Cookies: We automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies. This may include device information, browser information, network connection details, and your IP address.

Information Obtained from Third Parties: We may obtain information about you from third parties, such as:

  • Service providers who support our Site (e.g., Shopify).
  • Our payment processors, who collect payment information to fulfill your orders.

How We Use Your Personal Information

  • Providing Products and Services: To process payments, fulfil orders, and manage your account.
  • Marketing and Advertising: To send promotional communications and show you advertisements for products we think you’ll like. For UK residents, this is based on our legitimate interest in selling our products.
  • Security and Fraud Prevention: To detect and investigate potentially fraudulent or illegal activity.
  • Customer Support: To respond to your enquiries and improve our Services.

Cookies

We use cookies to power and improve our Site. For specific information about the cookies we use through Shopify, please visit https://www.shopify.com/legal/cookies. You can manage your cookie settings through your browser, though some features of the Site may become unavailable.

Disclosure of Personal Information

We may share your personal information with:

  • Vendors and third parties who perform services on our behalf (e.g., IT management, payment processing, shipping, and data analysis).
  • Business and marketing partners.
  • Affiliates within our corporate group.
  • In connection with a business transaction (e.g., a merger) or to comply with legal obligations.
  • Your Rights

As a resident of the United Kingdom, you have certain rights under the UK GDPR, including:

  • Right to Access: Request a copy of the data we hold about you.
  • Right to Erasure: Request that we delete your personal data.
  • Right to Rectification: Request that we correct inaccurate information.
  • Right to Withdraw Consent: Where we rely on consent, you may withdraw it at any time.

To exercise these rights, please contact us at support@bravenlondon.com.

Complaints

If you have a complaint about how we process your data, please contact us. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.

Contact

If you have any questions about our privacy practices or this Privacy Policy, please contact us at: ✉️ support@bravenlondon.com