{"title":"ESSENTIALS","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eExceptional style should never be out of reach. \u003cb data-path-to-node=\"11,0\" data-index-in-node=\"49\"\u003eThe Essentials\u003c\/b\u003e is our dedicated selection of high-quality summer staples, all meticulously crafted for under £80. We have stripped away the excess to focus on the foundations of a great wardrobe: the perfect organic cotton tee, the versatile linen-blend short, and the lightweight accessories that pull a look together. No compromise on our \u003cb data-path-to-node=\"11,0\" data-index-in-node=\"398\"\u003eEthos\u003c\/b\u003e, no compromise on quality—just the fundamental pieces every Braven man needs for the season ahead.\u003c\/p\u003e","products":[{"product_id":"boss-green-zip-placket-polo-shirt","title":"Zip-Placket Polo Shirt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAn undisputed symbol of refined sporting elegance. This polo shirt is a cornerstone in the wardrobe of the discerning man, defined by its striking half-zip placket adorned with bold contrast stripe detailing. Crafted from premium Active Pure Cotton piqué, it delivers a clean, structured appearance while ensuring all-day breathability and comfort. The tipped collar and relaxed silhouette make it effortlessly versatile — equally at home on the golf course, at a weekend brunch, or layered into a smart-casual ensemble. A modern essential that bridges sport and sophistication.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDetails \u0026amp; Craftsmanship\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e Crafted from 100% premium Active Pure Cotton piqué, renowned for its breathability, durability, and soft hand feel.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDesign:\u003c\/strong\u003e Clean, structured piqué fabric with a smooth face and subtle texture that holds its shape wear after wear.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCollar:\u003c\/strong\u003e Tipped polo collar with contrast stripe trim, adding a refined sportswear edge to the classic silhouette.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eClosure:\u003c\/strong\u003e Half-zip placket framed by bold vertical contrast stripes — the defining design statement of this piece.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eHardware:\u003c\/strong\u003e Sleek zip puller with a polished finish for effortless on and off.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBranding:\u003c\/strong\u003e The signature brand monogram is cleanly embroidered at the chest in a tonal finish for understated recognition.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e Clean-cut short sleeves with rolled cuffs and a straight hem for a neat, tailored drop.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eStyle Note\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe versatility of this polo is its greatest strength. For a sharp smart-casual look, wear it tucked into tailored chinos or slim dark denim with clean leather sneakers or loafers. It also layers seamlessly under an unstructured blazer or a lightweight harrington jacket for cooler evenings. Available in Open Green, Light Beige, and Black — each colorway brings its own character, from fresh and seasonal to timeless and grounded.\u003c\/p\u003e","brand":"Braven London","offers":[{"title":"Black \/ XS","offer_id":57530541212031,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":57530541244799,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":57530541277567,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":57530541310335,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":57530541343103,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":57530541375871,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"Light Green \/ XS","offer_id":57530541408639,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"Light Green \/ S","offer_id":57530541441407,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"Light Green \/ M","offer_id":57530541474175,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"Light Green \/ L","offer_id":57530541506943,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"Light Green \/ XL","offer_id":57530541539711,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"Light Green \/ 2XL","offer_id":57530541572479,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ XS","offer_id":57530541605247,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ S","offer_id":57530541638015,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ M","offer_id":57530541670783,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ L","offer_id":57530541703551,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ XL","offer_id":57530541736319,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ 2XL","offer_id":57530541769087,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/1784\/8191\/files\/magnific_use-the-uploaded-model-im_2976618642.png?v=1778781227"},{"product_id":"ribbed-grandad-collar-shirt","title":"Ribbed Grandad Collar Shirt","description":"\u003cp data-path-to-node=\"5,0,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"5,0,0\" data-index-in-node=\"0\"\u003eMaterial:\u003c\/b\u003e\u003c\/span\u003e Crafted from a premium cotton-rich ribbed blend, selected for its unique texture, airflow, and shape retention.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"5,1,0\" data-index-in-node=\"0\"\u003eDesign:\u003c\/b\u003e\u003c\/span\u003e Features a vertical linear ribbing that elongates the torso and provides a sophisticated, multi-dimensional finish.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,2,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"5,2,0\" data-index-in-node=\"0\"\u003eCollar:\u003c\/b\u003e\u003c\/span\u003e An elegant Grandad collar for a modern, buttoned-down look without the traditional points.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,3,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"5,3,0\" data-index-in-node=\"0\"\u003eHardware:\u003c\/b\u003e\u003c\/span\u003e Detailed with high-quality, polished tonal buttons along a seamless front placket.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,4,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"5,4,0\" data-index-in-node=\"0\"\u003eDetails:\u003c\/b\u003e\u003c\/span\u003e Designed with versatile short sleeves that feature a clean finish, suitable for a tailored look or a casual rolled cuff.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,5,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"5,5,0\" data-index-in-node=\"0\"\u003eMonogram:\u003c\/b\u003e\u003c\/span\u003e The signature brand monogram is meticulously embroidered on the chest for a touch of heritage.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eStyle Note\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eThis shirt’s strength lies in its textural versatility. For a high-contrast, polished look, tuck it into off-white tailored trousers or pleated linen pants. To lean into a more casual aesthetic, pair it with dark chinos or structured shorts. Its collarless design also makes it the perfect companion under a lightweight unlined blazer, offering a cleaner neckline than a standard collared shirt.\u003c\/p\u003e","brand":"Braven London","offers":[{"title":"White \/ XS","offer_id":57604257710463,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ S","offer_id":57604257743231,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":57604257775999,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":57604257808767,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":57604257841535,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ XS","offer_id":57604257874303,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ S","offer_id":57604257907071,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ M","offer_id":57604257939839,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ L","offer_id":57604257972607,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ XL","offer_id":57604258005375,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Green \/ XS","offer_id":57604258038143,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Green \/ S","offer_id":57604258070911,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Green \/ M","offer_id":57604258103679,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Green \/ L","offer_id":57604258136447,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Green \/ XL","offer_id":57604258169215,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ XS","offer_id":57604258201983,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ S","offer_id":57604258234751,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ M","offer_id":57604258267519,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ L","offer_id":57604258300287,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ XL","offer_id":57604258333055,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/1784\/8191\/files\/magnific__halfbody-framing-waist-upmodel-facing-directly-tow__52598.png?v=1779561041"},{"product_id":"rl-light-blue-cable-knit-polo-shirt","title":"Cable-Knit Polo Shirt","description":"\u003cp data-path-to-node=\"5,0,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"5,0,0\" data-index-in-node=\"0\"\u003eMaterial:\u003c\/b\u003e\u003c\/span\u003e Crafted from a high-quality cotton blend, curated for its exceptionally soft touch and structural resilience.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,1,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"5,1,0\" data-index-in-node=\"0\"\u003eDesign:\u003c\/b\u003e\u003c\/span\u003e Features an intricate, continuous cable-knit pattern across the entire body, delivering a timeless textural aesthetic.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,2,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"5,2,0\" data-index-in-node=\"0\"\u003eCollar:\u003c\/b\u003e\u003c\/span\u003e Classic knit polo collar with a matching knitted placket.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,3,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"5,3,0\" data-index-in-node=\"0\"\u003eHardware:\u003c\/b\u003e\u003c\/span\u003e Adorned with polished white buttons for a clean, contrasting finish.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,4,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"5,4,0\" data-index-in-node=\"0\"\u003eDetails:\u003c\/b\u003e\u003c\/span\u003e Finished with finely ribbed cuffs on the short sleeves and a ribbed hem for a tailored fit and shape retention.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5,5,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"5,5,0\" data-index-in-node=\"0\"\u003eMonogram:\u003c\/b\u003e\u003c\/span\u003e The iconic navy blue player-on-horseback monogram is elegantly embroidered on the left chest.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eStyle Note\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eThe unique texture and classic profile of this knit polo are its greatest strengths. For an elevated summer ensemble, pair it with cream-colored tailored trousers and leather loafers, just as styled. It also pairs effortlessly with light-wash denim for a refined weekend look. During cooler weather, it serves as a distinct layering piece under a tailored navy blazer.\u003c\/p\u003e","brand":"Braven London","offers":[{"title":"Navy Blue \/ XS","offer_id":57604259348863,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ S","offer_id":57604259381631,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ M","offer_id":57604259414399,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ L","offer_id":57604259447167,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ XL","offer_id":57604259479935,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XS","offer_id":57604259512703,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ S","offer_id":57604259545471,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ M","offer_id":57604259578239,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ L","offer_id":57604259611007,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XL","offer_id":57604259643775,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ XS","offer_id":57604259676543,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ S","offer_id":57604259709311,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ M","offer_id":57604259742079,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ L","offer_id":57604259774847,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ XL","offer_id":57604259807615,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ XS","offer_id":57604259840383,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ S","offer_id":57604259873151,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ M","offer_id":57604259905919,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ L","offer_id":57604259938687,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ XL","offer_id":57604259971455,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ XS","offer_id":57604260004223,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ S","offer_id":57604260036991,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ M","offer_id":57604260069759,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ L","offer_id":57604260102527,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ XL","offer_id":57604260135295,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/1784\/8191\/files\/magnific__use-the-uploaded-model-image-as-the-base-human-ref__793.png?v=1779561042"},{"product_id":"lc-classic-cotton-pique-polo-shirt","title":"Classic Cotton Piqué Polo Shirt","description":"\u003cp data-path-to-node=\"4,0,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"4,0,0\" data-index-in-node=\"0\"\u003eMaterial:\u003c\/b\u003e\u003c\/span\u003e Crafted from 100% premium cotton piqué, engineered for maximum breathability, durability, and soft-touch comfort.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4,1,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"4,1,0\" data-index-in-node=\"0\"\u003eDesign:\u003c\/b\u003e\u003c\/span\u003e A precise, tailored classic fit, featuring a clean front and structured drape.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4,2,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"4,2,0\" data-index-in-node=\"0\"\u003eCollar:\u003c\/b\u003e\u003c\/span\u003e Classic ribbed polo collar with a two-button placket for adjustable closure and timeless appeal.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4,3,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"4,3,0\" data-index-in-node=\"0\"\u003eHardware:\u003c\/b\u003e\u003c\/span\u003e Fastened with polished, natural-tone buttons, meticulously secured for a refined touch.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4,4,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"4,4,0\" data-index-in-node=\"0\"\u003eDetails:\u003c\/b\u003e\u003c\/span\u003e Finished with finely ribbed cuffs on the sleeves for a secure fit and robust shape retention.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4,5,0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-path-to-node=\"4,5,0\" data-index-in-node=\"0\"\u003eMonogram:\u003c\/b\u003e\u003c\/span\u003e The signature crocodile monogram is elegantly embroidered on the chest.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003e\u003cb data-path-to-node=\"5\" data-index-in-node=\"0\"\u003eStyle Note\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eThe enduring versatility of this polo shirt is its greatest attribute. For a quintessential smart-casual ensemble, pair it with light-wash denim or well-fitted chinos and white sneakers. 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